The Rise And The History Of Netflix

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The history of Netflix is a huge part of the history of digital home entertainment. Netflix is the largest online digital content streaming service in the world, bringing film, games, and entertainment to subscribers in nearly two hundred countries. Twenty years after it was started, Netflix continues to be at the forefront of innovation in delivering home entertainment. Beginning as a DVD-by-mail rental service, Netflix started streaming films and games online in 2007. Since 2013, Netflix produces its own content as well with shows like House of Cards.

The history of Netflix is one of constant innovation, merging new technology and business models to meet the demand for home entertainment. The company has shaped market trends with such services as streaming videos, unlimited access for subscribers, and original content. Netflix has shaped the way we watch movies, play games, and binge-watch our favorite TV shows from the comfort of our homes.

What is Netflix?

Since 1998, Netflix has been many things. Originally an online DVD rental by mail service, Netflix evolved into streaming films and games. More recently, original content produced by Netflix has had a successful reception. The history of Netflix is one of innovation, using new technologies like online streaming to bring subscribers the latest films and entertainment in the comfort of their homes.

Netflix began as an alternative to video rental stores, offering video and then DVD rentals by mail instead. Apart from the convenience of just coming home to find the latest releases waiting on your doorstep for your viewing pleasure, Netflix very early on eliminated fines for late returns. This set them apart from the competition instantly and began to build a loyal customer base from the start.

The History of Netflix

Get Me to the Video Dropbox on Time

Entertainment Goes Online

Here, There, and Everywhere

Netflix Original Content

The Rise of Netflix

The history of Netflix is an intriguing story of the merging of the latest technology with new business models. Netflix was among the pioneers in terms of offering subscribers unlimited access to content, whether it was the original DVD-by-mail service or online streaming. The company is known for its long-term strategy and innovative use of the latest technology.

Netflix has shaped digital home entertainment in our time, influencing not only how we watch movies, play games, or binge-watch TV shows but also what we watch. It has stayed ahead of the curve in merging customer preferences for watching for the latest entrainment at home with new technology. Netflix allows subscribers to watch what they want, when they want.

Pioneering the Subscription Model

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Photo by Sara Kurfeß on Unsplash

The business model of unlimited-access subscriptions now used by many popular online services like Apple Music and Spotify, was pioneered by Netflix. It allowed the company to grow a sustainable base of subscribers, avoiding the rapid growth and dot-com crash that often takes a toll on early tech startups. Along with the movie recommendation system called Cinematch, Netflix created a base of dedicated subscribers.

Cinematch also gave the company a unique insight into customer preferences, used to decide on new content acquisition and eventually production. The subscription model also allowed Netflix to eliminate late fees, making the company an effective competitor to Blockbuster. The Netflix model chose not to punish late returns but instead provided incentives for returns in the form of new rentals.

Partnering with New Technology

Besides content development, Netflix has focused on building the technological infrastructure to maintain the competitive edge and stay ahead of the curve of innovation across multiple fronts. The company has also partnered with Microsoft and Sony’s PlayStation to develop apps and software for their gaming platforms.

Netflix strategies and business planning have been noticed for recognizing and integrating the potential of new technology. In 2008, the company transitioned to the Cloud, a process completed in 2015. Investing in a robust cloud infrastructure has supported the expansion of the service to over 190 countries.


How Netflix has Changed Home Entertainment

The history of Netflix demonstrates how the company has shaped and transformed the world of home entertainment. Using innovative business models and the latest technology, Netflix has anticipated customer preferences for the convenience of being able to access their favorite tv shows, films, and games from the comfort of their own homes. It has also shaped viewer tastes through curation services and original content.

The subscription service also makes it unnecessary for Netflix to tailor content to advertising preferences. Netflix has taken advantage of new technology such as improved internet speeds, use of mobile devices, and cloud hosting to bring entertainment to people when and where they want it. The company has not only stayed ahead of market trends but also shaped them. Digital home entertainment as we know it would be unthinkable without Netflix.


The history of Netflix is inseparable from the history of digital home entertainment. The streaming service has many firsts and innovations to its credit, from streaming videos and TV shows to the unlimited subscription model. Netflix makes entertainment both accessible and convenient, letting viewers watch their favorite movies and shows any time they want. Content curation and the production of original content help to shape viewers tastes as well. Having conquered the US market, the service is now focused on international audiences and the kinds of content that will appeal to them.

We hope this history of Netflix article has informed you and demonstrated the high value and innovation Netflix has brought to the entertainment industry in the past eleven years.

Featured Image by Jorge Gryntysz from Pixabay

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